Voice system to take Lastminute orders

Lastminute.com has announced plans for an interactive voice recognition system that will enable offline customers to order...

Lastminute.com has announced plans for an interactive voice recognition system that will enable offline customers to order products and services without talking to an operator.

Daniel Thomas

Lastminute.com has signed a deal with Nortel Networks, to develop a customer portal that it claimed will be the first in Europe to allow transactions using automated voice recognition. The system will use the same database that customers access when using the company's Web site.

The initiative is part of Lastminute.com's multiple-platform strategy, which aims to offer customers access to Web site services via PC, telephone, Wap mobiles and interactive digital TV.

Brent Hoberman, chief executive officer of Lastminute.com, said, "Ultimately we expect voice recognition to be a key driver of our mobile revenues and envisage a fully speech-automated version of the Web site, so our customers can choose to browse and purchase by talking as well as clicking."

Lastminute.com's Web sites will be speech enabled with new features and applications introduced specifically for the portal.

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