Firms fail to live up to their speed-to-market claims

Most suppliers claim to be moving over to "Net time" in their approach to the time it takes to bring a product to market; and the...

Most suppliers claim to be moving over to "Net time" in their approach to the time it takes to bring a product to market; and the Net gurus tell us that an "Internet year" is three months. But few are delivering on their "speed-to-market" hype.

Bluetooth third generation (3G) wireless technology is seriously behind schedule. Millions of pounds have been spent by suppliers promoting the short wave radio technology which will enhance users' ability to exploit 3G mobile services. A Bluetooth-enabled chip will cost manufacturers about $30, but no doubt users will pay this cost.

Any delays in bringing Bluetooth technology to market will no doubt add to this cost - and cause log-jams in availability as users stampede for the first commercial products.

Bluetooth's has been hyped as a magic solution for wireless Lans. But the fact is that Bluetooth is a relatively simple technology so the latest delay is bad news for users.

The bottleneck that follows the eventual launch will jack up the price. And yet another speed-to-market failure by a supplier alliance undermines users' faith in early adoption as a business strategy.

If an "Internet year" is three months, we have already been waiting too long for Bluetooth.

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