HDS and EMC's unified plans ridiculed by 3Par

The storage blogosphere has adopted some wonderfully plain speech to describe the current mania for "unified storage" as EMC, HDS, NetApp, Pillar and 3Par sound off.

In the 1990 movie Crazy People, Dudley Moore's advertising executive character becomes mentally ill and starts to write blunt ads like "Volvo -- they're boxy but they're good."

The same illness seems to have hit storage bloggers this week, with Pillar's Mike Workman in especially good form, as he writes that:

"... everyone knows that EMC is trying desperately to put a “Unified Storage” platform together. NetApps in particular has been on a campaign blitz to deflate the EMC Unified Storage Balloon and make EMC look like a bunch of boobs when they announce their mashup of the Clariion and the Celerra. Personally, I hope they name the thing “Vista,” but that’s just mean."

Workman then goes on to say predict that EMC's eventual announcement will consist of:

  1. A leadership product despite being 5 years behind the curve.
  2. Just another industry first if you discount the two companies that had it half a decade earlier.
  3. A huge step forward for the industry, if you define the industry as EMC.
  4. The pinnacle of innovation, or nadir of originality.
  5. A huge argument between NetApps and EMC, which I eagerly anticipate.
  6. A few Corporate IP and Twitter addresses like www.unifiedstorageinventedhere.com and @unificationatlast

Grumpy Storage is also calling it as it sees it, labelling NetApp and Bycast "NotApp and byCost" and writing:

"I had been allowed to gather the impression that they [NetApp] were much further along with their own internal object work. One assumption would be that what was being alluded to was a whole bag of empty :( Of course the another possibility is that the internal work is going fine and this is an stand-alone additional product line?"

"Either way, the timing of NotApp & ByCost gives me a wry smile given length of time between 'object strategy' PR statements to actually starting doing something.... (let alone the GA/GD date of the final solution)"

"NotApp .... err .... NetApp is also pretty up-front this week, saying that it would require "the suspension of most critical faculties" to say either HP or EMC have anything like unified storage."

Storage Sanity is also pulling no punches this week, labelling most competitive tests conducted by vendors a " lousy, lazy, and professionally embarrassing marketing practice."

Musings of Rodos also speaks plainly by offering us his observation that "My word of the day yesterday was 'Cloudwashing'" as he constantly sees vendors taking "... something old or existing and just label it Cloud! How often are you seeing that. Some aged managed service now turned into a Cloud Service."

Blunt reaction to HDS

The bluntness continues in the blogosphere's reaction to HDS' re-entry to the server space, as mentioned by Michael Hay.

3Par's Marc Farley declares HDS' marketing strategy is to copy its rivals, making the new unified computing play dull. He does, at least, offer us the cool graphic below.

StorageBod, meanwhile, reckons stacks are the new must-have item for any self-respecting infrastructure vendor "And if you don't have one, you'd better announce one just in case."

Elsewhere, things tone down a bit. Preston de Guise looks at running NetWorker on OpenSolaris. Emulex offers some commentary on future networking options. So does Stephen Foskett, a bit, with this piece wondering what Microsoft is doing about FCoE. and this one about networking nomeclature. Scott Lowe works in similar territory, analysing multi-hop FCoE and then RCoE too.

Online Storage Optimization looks at the evolving role of dedupe and Modern Backup gets into some arguments about dedupe vs. compression, via. the SNIA dictionary.

The Storage Architect offers the inevitable "gosh that volcano in Iceland has made me think twice about disaster recovery" piece and does so very competently. Ray On Storage wonders about the role of storage trade shows after visiting SNW USA.

Insider stuff

Some nice insider stuff this week, thanks to Information Playground's tale of how he picked up an EMC certification. StorageZilla offers inisghts into the realities of product development economics.

HP offers an interesting look inside its factories - check out the video below (yes, we are pimping for a higher "time on page" metric. help us out, will you?) to see how it assembles racks.

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