HP/Hitachi under the microscope, NettApp slams V-Max brand but twists and turns on frenemies, IBM XI

Anger and sniping have boiled over yet again in the storage blogosphere, and now into Twitter as well as NetApp and EMC go toe-to-toe. We’ve also got a shot of a real, live V-Block!

Modern business sure is good at mangling the language, what with terms like “co-opetition and “frenemies” doing the rounds. Both concepts get another airing this week as Ruptured Monkey examines the HP/Hitachi relationship that generated a curious statement from HP last week.

We’re thinking about the whole frenemy thing because yesterday we met with NetApp’s Vice President for Global Partner Sales Julie Parrish. She was very keen to point out that would-be cloud storage providers could not possibly buy their cloud kit from EMC, as Mozy and Acadia mean EMC would be a competitor in the cloud. Yet she also said that NetApp has no problem at all using Fujitsu, IBM and HP (each of which has its own storage products) as resellers/partners, because that’s the way business gets done these days.

Can NetApp live with the contradiction? Yes! The company of course changed its own brand a while back, and is now dishing out branding advice to EMC in this post suggesting that its rival abandoned the DMX brand prematurely.

HDS’ Michael Hay also attacks V-Max this week. Now when your correspondent finds two such attacks a couple of days apart, we begin to wonder if it is co-incidence or if the protagonists are feeling some heat. What do you think?

That’s not to say EMC cannot dish it out. Tuesday morning Australian time saw it and NetApp in a nasty “Twitfight,” a new word we are coining to describe disputes aired on Twitter. During the fight, which seems to have concerned an oldish, smallish, bug in some EMC kit, the always-entertaining Storagezilla fired off a tweet saying “... this is yet another case of @valb00 dropping a turd in the pool and then climbing on the cross when he gets yelled at.”

And while we are on EMC, the company’s Chad Sakac (who blogs as Virtualgeek) retweeted the below picture (posted by @edsai) of an Acadia V-Block:

(Looks like a three racks full of servers, doesn't it?)


A disconcerting post this week comes from StorageRap, which airs a rumour that Copan is about to give up the ghost and its MAID technology has therefore failed as a way to let disk rival tape as an archival medium. But one technology that this week escapes the axe is IBM’s XIV, which is lauded over at What’s This Got to Do With.There’s also a tasty post from Data Core about just who invented Thin Provisioning.

There’s a couple of interesting trends out there this week, one of which is bloggers rediscovering that satisfying customers is a jolly good idea. Adaptec’s Storage Advisers is at it and so is HDS’ Tony Asaro and Storagebod. Listening to customers … who’dve thunk it?

Another trend is Drobo love. Storage Mojo reckons Drobo is attacking from beneath. Storage Architect reviews Drobo and StorageNerve wraps up Drobo commentary.

But our favourite piece of Drobo love comes from fellow Aussie “Rodos” who made this video of his 12 year old son setting up the device. SPOILER: The kid reckons getting it unwrapped was the hardest part of the job.

(Drobo configuration by a 12 year old from Rodney Haywood on Vimeo.)

A couple of new blogs have attracted our attention this week, one of which is Canned Platypus thanks to a thoughtful post on Storage Phobia Preston de Guise has fired up a new blog, provocatively titled I am the Anti Cloud.

Analysts are busy this week, with Storage Switzerland identifying server virtualization as a source of NAS bottlenecks, while Forrester identifies the reasons next-gen backup is not happening.

Elsewhere, Information Playground has some musings on Provenance Awareness that shines a light on some interesting EMC activities, as does StorageZilla as he explains some new email archiving regimes inside the company.

Virtual Geek has news of a vSphere 4 bug, Scott Lowe looks at NPIV and NPV and Pillar looks at how SSDs boost IOPs.

Lastly, ‘Zilla also refers to the Evolution of Storage graphic below, which we expect you’ll be seeing everywhere any moment now. We’ve made it clickable so you can see the really big version.

Seeya next week!

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