VMworld Europe 2010: Wish list and what not to miss

With VMworld Europe 2010 just about ready to begin in Copenhagen, several attendees share what they hope to gain from the show.

VMworld Europe 2010 is nearly here, and with more than 5,000 attendees anticipated, a few have shared their reasons as to why they will be attending the show.

Taking place at the Bella Centre in Copenhagen from Oct. 12-14, the theme of the show builds upon the "Virtual Roads, Actual Clouds" tagline revealed previously at VMworld 2010 in San Francisco. The event will offer 115 breakout sessions from VMware, the vendor's customers and its partner ecosystem. Thirty lab topics are on offer, with more than 5,600 lab seats and 240 lab sessions being conducted during the three-day event.

Virtualisation sessions
David Larose, director of information and telecom at Le Bourget Airport in Paris, said he is attending the show to gather information about the latest release of vCenter under Linux. Labrose said he has meetings arranged with vice presidents from Wyse and VMware to discuss this topic.

The reality is that [cloud] still has to win over security concerns.


Scott Newton, ICT systems manager at Jewel & Esk College,

Martin Kalmbach of HP Germany said he's attending VMworld to get some first-hand information on topics like vStorage/VAAI and technical deep dives on data recovery and ESXi.

Kalmbach said, when looking back at other VMworlds held in 2008 and 2009, he hopes that this year's event features a rising, not dropping, technical level. "VMworld 2009 was a bit disappointing from my point of view," he said, "because there was too much marketing and not enough technology. I hope VMworld 2010 will break that trend."

At VMworld Europe, several discussions and breakout sessions will be taking place on virtualisation and VMware technologies. A good place to start, after the kick-off keynote, would be "Intro to Virtualisation" on Tuesday at 11 a.m., which will be led by Timothy Stephan, senior director of product marketing at VMware. Providing an overview of VMware's virtualisation solutions, Stephan will explain the technology itself and the business benefits that it enables.

Due to the fact that there are hundreds of tools for managing vSphere, from both VMware and third parties, the "10 Best Free Tools for vSphere Management" talk (Wednesday at 9 a.m and noon, Thursday at 9 a.m.) will identify the best tools and how they can help you. This will be chaired by Kendrick Coleman, network engineer at VMware, and David Davis, VMware evangelist from Train Signal.

At the show, a breakout session titled "VMware vCenter Server: Operational Best Practices in the Data Centre" (Tuesday at 12:30 p.m. and Thursday at 3 p.m.) will be run by Praveen Kannan, product manager, and Ashwin Kotian, senior product manager, both of whom are VMware employees. Within this hour session, the speakers will present best practices for planning new deployments, along with covering the day-to-day operations of VMware vCenter Server. New features in VMware vCenter Server 4.1 will also be revealed.

Cloud computing sessions
If you're looking for cloud computing discussions, there will be a whole range taking place at VMworld Europe. For instance, Adam Skogman, consulting architect at SpringSource/VMware, will be leading a "Spring into the Cloud" session on Monday at 10:30 a.m. This will provide a technical overview of Spring, the enterprise Java development framework. The session will also focus on best practices for Spring-based application development.

Benny Goedbloed, general manager of IT infrastructure EPI at The Justice Department Belgium, said he's looking forward to VMworld Europe because he plans to finds out the latest information on the VMware vSphere cloud project that is currently being deployed in Belgian prisons. That project started as a proof-of-concept in one prison, as a team installed hardware (servers, storage area networks and thin clients), along with VMware vSphere, as the starting point for providing a private cloud for inmates.

Within this private cloud, several services will be offered to the inmates, such as Infrastructure as a Service (IaaS) for a personalised, multilingual virtual desktop environment that will follow the inmate wherever he is transferred. Sofware as a Service (SaaS) will reduce the costs of transfers to different courts, so inmates can view and read their dossier, and Communications as a Service (CaaS) will provide voice over IP (VoIP) to reduce telephone cost between internal and external services, plus calls to friends and family. Television is also an option here, but that is still being explored.

And for those interested in internal clouds, be sure to "Hear From Several VMware Customers Who Have Successfully Built and Deployed a Private Cloud" on Tuesday at 2 p.m. during a panel discussion that will include representatives from VMware, LabCorp, Experian, General Electric, Siemens and Sabre Holdings. This discussion will cover how several customers used VMware technologies to build and deploy private clouds in their data centres. Customers will be there to present their business needs and challenges, along with revealing how VMware can help with their private cloud and IT as a Service visions.

Scott Newton, ICT systems manager at Jewel & Esk College, said the cloud is of limited interest. He believes companies are keen to promote the cloud, as this is seen as a revenue generating stream. "The reality is that it still has to win over security concerns," he said. "Companies have been trying to punt hosted services for as long as I can remember, and now they have a trendy term [cloud] to hang that on."

Virtual desktop infrastructure sessions
If you're about to take on a virtual desktop infrastructure (VDI) project, or if you just want to increase your knowledge on the subject, then you might want to consider attending the "VDI Assessment & Migration" breakout session on Tuesday at 11 a.m. VMware employees like David Wooten, senior product manager, John Dodge, senior manager of PSO WW advanced services, and Matt Coppinger, consulting architect for worldwide desktop practice team, will give an overview of the technology's possible pains and gains.

VMworld 2009 was a bit disappointing from my point of view...I hope VMworld 2010 will break that trend.


Martin Kalmbach of HP Germany,

Newton said VDI is high on the college's agenda, in addition to vSphere and the migration from ESX to ESXi, a project due to take place in early November. He added that the biggest thing for the college is the profile management tool for VDI, which has been withdrawn due to capability issues with Windows 7.

Other show highlights
To kick of the show, a keynote (Tuesday at 9 a.m.) from VMware president and chief executive Paul Maritz and CTO Steve Herrod will outline the vendor's vision for IT as a Service. In addition, both will demonstrate new virtualisation and cloud computing offerings.

Also, don't forget to check out the Best of VMworld User Awards, which will take place on Wednesday at 1:15 p.m., to find out which businesses will receive the recognition they deserve for undergoing such innovative IT projects.

Kalmbach said he's looking forward to networking and catching up with other industry techies, an opportunity he'll receive at the welcome reception for attendees. This is taking place on the Solutions Exchange Floor on Tuesday at 5:30 p.m. in the Bella Centre Hall E. And, of course, the VMworld Europe 2010 party takes place on Wednesday night from 8 p.m. until midnight.

Check out all of our VMworld Europe 2010 conference coverage here.

Kayleigh Bateman is the Site Editor of SearchVirtualDataCentre.co.uk.

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