Betfair migrates infrastructure to Ireland to improve efficiency

Betfair, the online gambling company, has moved its technology operations to Ireland to improve efficiency and customer service levels.

Betfair, the online gambling company, has moved its technology operations to Ireland to improve efficiency and customer service levels.

The company's chief executive and former chief technology officer David Yu (pictured) - one of the most influential people in UK IT according to Computer Weekly's UKtech50 list last year - said the move improved Betfair's competitive position.

"As a global, technology-led betting operator, our new operational base in Ireland and the change to our licensing structure provides us with increased flexibility," said David Yu.

"It allows us to locate key technical equipment in more efficient locations, to serve our customers better and to compete on the same basis as the majority of operators in the UK online betting market," he added.

Yu said more IT improvements are planned at Betfair in 2011.

"We are rolling out a planned series of major improvements to our sports betting product which will help to drive revenue growth in Q4 and into FY12. These new products include our innovative 'cash out now' feature, each-way multiples for horse racing and a significant increase in the number of in-play events," he said.

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