Salesforce.com has acquired cloud application platform for Ruby-based applications, Heroku, for $212m (£134m) in a bid to champion the Ruby on rails framework.
Speaking during a keynote session at Salesforce.com's annual conference, Dreamforce, Salesforce.com's CEO, Marc Benioff, announced the acquisition of Heroku as a way of extending Force.com to add Ruby on Rails.
Ruby on Rails is a framework used to build websites such as LinkedIn and Twitter.
"Ruby is the language of Cloud 2 [applications for real-time mobile and social platforms]. Developers love Ruby. it's a huge advancement," said Benioff. "It offers rapid development, productive programming, mobile and social apps and massive scale. We could move the whole industry to Ruby on rails," he said.
Heroku runs 105,950 Ruby applications and receives around 200 million web requests a day.
Heroku CEO Byron Sebastian said its company had responded to frustrations over scaling applications up and down quickly. "With open source and open technologies, developers are finding new opportunities. The cloud changes the model for how you manage application deployment. Using Ruby on Rails and applying it to the cloud to build a cloud-native platform, we've been able to capture thousands of applications for Cloud 2."
"Until today, developers had to choose between open and proven platforms, with this combination they no longer have to choose, combining the openness of Heroku and database.com and trusted security," added Sebastian.
Heroku will continue to exist as its own environment, and the transaction will be completed in the fiscal fourth quarter, ending 31 January 2011, said Salesforce.com.