Gartner buys Burton to target IT managers

Gartner has acquired Burton Group in a move that will allow the analyst firm to provide IT managers with how-to advice alongside the strategic advice it...

Gartner has acquired Burton Group in a move that will allow the analyst firm to provide IT managers with how-to advice alongside the strategic advice it offers CIOs.

Burton Group focuses on providing practical, technically in-depth advice to IT managers. Gartner said the acquisition of Burton Group would allow it to offer more products and services and widen its IT research services. The combination is also expected to drive operational efficiencies and cost savings.

Gene Hall, Gartner's chief executive officer, said, "Gartner has traditionally focused on providing strategic insight to CIOs and senior IT executives, while Burton Group has built a leading niche providing practical, how-to advice to front-line IT professionals."

"Burton Group is a great strategic fit for Gartner and should enable us to offer a more complete solution to every level and functional expert within an IT organization. By leveraging our scale and worldwide distribution capabilities, we expect to significantly grow Burton Group's business over time," he said.

Bloggers and analysts from other research firms believe that Gartner and other large analyst companies are trying to take on the more specialist firms.

According to some commentators, there is an increasing overlap between analyst firms and specialist bloggers. The predict that in the future the larger analyst houses, like Gartner, Forrester could evolve into a cross between a traditional analyst firms and online communities.

In December 2009 Gartner announced it was buying AMR acquisition, building a new business in manufacturing and supply chain.

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