Gartner reveals seven hyped up technologies going nowhere fast

In terms of hype, Twitter and social networking is heading downhill rapidly, according to Gartner's eponymous hype...

In terms of hype, Twitter and social networking is heading downhill rapidly, according to Gartner's eponymous hype cycle.

According to Gartner, Twitter has exploded in popularity this year to the extent that the inevitable disillusionment around "channel pollution" is beginning. As microblogging becomes a standard feature in enterprise social software platforms, it is earning its place alongside other channels (for example, e-mail, blogging and wikis), enabling new kinds of fast, witty, easy-to-assimilate exchanges, Gartner said.

Cloud computing has reached its peak in terms of hype, while surface computing, such as Microsoft Surface, is rising up the hype cycle.

RFID has hit rock bottom in what Gartner describes as the trough of disillusionment, where users experience the reality of failed implementations and the limitations of the technology. Mobile payments, service oriented architectures and speech recognition have all gone through the implementation pains, and users now have best practices for deploying these technologies.


The most hyped technologies of 2009 

1. Cloud computing

Cloud computing is the latest super-hyped concept in IT. Although cloud computing is about a very simple idea - consuming and/or delivering services from "the cloud" - there are many issues regarding types of cloud computing and scope of deployment that make the details not nearly so simple. It is a subject that is ripe for a Gartner hype cycle.

2. Datacentre power and cooling technologies

The increase in high-density IT equipment (servers, storage and communication), the growing cost and scarcity of power, and the move towards a greener environment are requiring new technology to meet growing needs.

3. Enterprise information management (EIM)

EIM is an integrative discipline for structuring, describing and governing information assets across organisational and technological boundaries to improve efficiency, promote transparency and enable business insight. The hype cycle covers the broad range of technologies and capabilities used to effectively manage information as an asset and deliver information as part of a business service inside or outside the enterprise.

4. Media broadcasting

The first hype cycle published for the television broadcasting industry focuses on technologies that support the digital distribution and monetisation of video content. It is relevant to traditional terrestrial broadcasters and other TV service providers, including cable, satellite and IPTV.

5. Mobile device technologies

Advances in key mobile technologies - such as manufacturing processes, wireless, chip fabrication, processors, memory, displays and user interfaces - will dramatically change the size, shape and capability of mobile devices during the next 10 years.

6. Photovoltaic solar energy

Solar energy is an area of great interest and opportunity for enterprises. Growing worldwide demand for clean energy is coming at a time when solar panel prices are declining due to improved manufacturing technologies and less-expensive raw materials. The complete photovoltaic solar value chain is represented in this hype cycle.

7. Virtualisation

Virtualisation is the process of decoupling layers of IT function so the configuration of the layers becomes more independent of each other. Virtualisation changes the way enterprises package and deliver computing. It is disruptive to both IT users and providers, leading to significant levels of hype.

Source: Gartner

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