Google Apps campaign steps up Microsoft rivalry

Google has launched a campaign aimed at publicising news of organisations switching to Google Apps as it steps up its rivalry with Microsoft.

The "Going Google" campaign includes a series of adverts about why 3,000 businesses are signing up to Google Apps each day.

The campaign, which also includes daily-changing billboards on four major US motorways, is clearly targeted at Microsoft Office, according to US media reports.

Download this free guide

Tooling up for DevOps

Join us as we delve into how DevOps is making software development more agile as well as the control needed for continuous delivery, the challenges of DevOps adoption, and the barriers enterprises must clear.

Start Download

• Corporate E-mail Address:

  You forgot to provide an Email Address.

  This email address doesn’t appear to be valid.

  This email address is already registered. Please login.

  You have exceeded the maximum character limit.

  Please provide a Corporate E-mail Address.

By submitting my Email address I confirm that I have read and accepted the Terms of Use and Declaration of Consent.

By submitting your personal information, you agree that TechTarget and its partners may contact you regarding relevant content, products and special offers.

You also agree that your personal information may be transferred and processed in the United States, and that you have read and agree to the Terms of Use and the Privacy Policy.

Twitter is another platform Google is using to get the message out about Google Apps before the online version of MS Office 2010 goes live.

Google has set up a GoogleAtWork Twitter account and is calling on Apps users to tweet their story using the #gonegoogle hashtag.

Google claims over 1.75m businesses, schools and organizations have signed up to use Google Apps, but it still has a lot of catching up to do with MS Office.

The Going Google campaign is the latest move by Google in its escalating war with Microsoft sparked by Google's announcement that it planned to develop an operating system of its own.

Microsoft countered with the announcent of a new online version of MS Office and the planned acquisition of Yahoo's search business.

Distributed systems grid and cloud - Essential Guide >>

The internet revolution: software as a service >>