Look out Symantec! Virtual server backup specialist Veeam is behind you

One of the big surprises of the recent TechTarget European Purchasing Intentions survey was the appearance of Veeam as number two customer choice of backup software product.

In the survey Symantec was recorded as the most popular backup product among the 511 storage professionals questioned, with 20% saying they had deployed it. Veeam came next with 19%, followed by HP (15%), EMC’s NetWorker and Avamar products (13%), IBM Tivoli Storage Manager (TSM) (12%), then CommVault, CA, and Microsoft, all with 6% of respondents.

Veeam gained a healthy increase in share compared to the 2013 survey. Last year it was behind Symantec (30%), HP (16%) and IBM TSM (15%) and registered 12.5% of customer deployments.

Three years ago, in 2011, Veeam didn’t show up at all. That year Symantec was top dog (37.5%), with HP (17.5%) and EMC (14%) second and third.

Veeam’s position is surprising on a number of levels. Not because Veeam isn’t a good product. There’s no doubt it is. But it is surprising in some ways that a product that specialises in the backup of virtual machines only should reach such levels of popularity.

That’s because enterprise backup products, from the likes of Symantec, EMC, IBM (Tivoli Storage Manager), HP, CommVault et al, have universally achieved the ability to backup virtual servers as well as physical ones, often with tight integration to the hypervisor and use of advanced features within.

It’s also a surprise because, while most organisations (87%) have virtualised servers it’s also commonplace for IT environments to be mixed between virtual and physical devices. And it makes sense – doesn’t it? – to use a backup product that can operate across the two environments.

Or maybe it doesn’t matter to many organisations that are happy to run different backup software for physical and virtual servers. Or maybe those that ticked Veeam are SME organisations where it’s more likely that the server environment is 100% virtualised?

I’ve no cast iron solutions to this particular conundrum, and am happy to congratulate Veeam on its success. 

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