Samsung's bold ambitions to transform office print

At its recent press event in Monaco, Samsung outlined its latest plans to expand its foothold in the enterprise printing market. As a company, Samsung is already in the midst of looking for new revenue streams for growth, as focus shifts from its consumer business and it looks to better serve larger businesses and deepen its relationship with the enterprise customer. 

In the printer market, Samsung is banking on its new “Office Transformer” A3 multi-function printer MX7 as key to establishing a stronger presence in the enterprise, offering a credible alternative to established competitors such as Canon, Xerox and Ricoh.

Samsung’s target is to be a tier 1 manufacturers of A3 MFPs by 2017. This is a bold ambition given the competitive space – however, its OEM agreements with vendors such as Xerox mean that as a manufacturer it already has a strong presence in the market – its aim is to now further develop its presence in the enterprise market under the Samsung brand.

The MX7 is designed for heavy-duty work environments and is capable of printing up to 300,000 pages a month, and works with large toner cartridges that give users up to 30,000 pages of colour or 45,000 pages in mono. Other add-ons include an automated document stapler capable of stapling 60 sheets of paper or an 80-page booklet.

In particular, Samsung is targeting high-print volume markets such as professional service organisations, financial institutions and government organisations with its latest MX7 series products. Certainly, the Samsung MX7 series has strong credentials to help propel Samsung into the enterprise space.

 Highlights include:

  • Fast processing power. Today, the Samsung MX7 is the only A3 MFP on the market powered by a quad-core CPU. The 1.5 GHz quad-core CPU enables faster processing speeds than a dual-core CPU.  This is combined with 1,200 dpi high resolution quality output. Along with a dual-scan document feeder which gives up to 120 single-sided images per minute, and up to 240 double-sided images, these products are an ideal choice for high speed document capture.
  • Smart User Interface. Samsung X7600 MFPs also boast the industry’s first Android-based printer user interface. The Samsung SMART UX Center 2.0 functions just like a tablet with a touch-to-print display screen that can be pivoted to get true document views.
  • Downloadable Apps. Samsung’s new Printing App Center enables users to set up printers by downloading essential apps from the app centre’s web portals. This includes the Workbook Composer which gives users the ability to crop desired content and scan and save without the need for a PC.
  • Secure mobile printing. Samsung Cloud Print uses Samsung’s private cloud which can be enhanced with its mobile device management (MDM) solution for full integration with enterprise mobility. Also offered is a wireless option with active near field communication (NFC) which enables printing, scanning or faxing of documents from any NFC-supported mobile device.
  • Customised solutions. Samsung’s eXtensible Open Architecture (XOA) provides customised enterprise solutions integrated with its MFPs, such as output management, document security and document management solutions.
  • Samsung Smart Service. A key differentiator is Samsung’s Smart Printer Diagnostic System (SPDS) which aims to reduce time spent on maintenance. SPDS is a mobile application which provides a technical service system for service engineers. It can also guide others with little technical knowledge and experience to fix a printer issue without the need to call the technical support engineer and incur cost.

Quocirca believes that Samsung is well positioned to grow its presence in the enterprise space with its latest models. Its sweet spot is likely to be the entry level space rather than competing head to head with its more entrenched competitors.  Samsung is wisely focusing on expanding its solutions and services capabilities to gain further traction in the enterprise market.

 Although this is not the first time Samsung has talked of a move to grow its enterprise presence, it now seems more energised with some real focus and clear strategies to achieve its goals. Perhaps the biggest challenge is to be seen as a credible player in the managed print services (MPS) space where it is late to the market. Here, Samsung needs to move quickly to establish a presence, and will need to leverage partnerships rather than building an infrastructure from the ground up. Certainly MPS could be its strongest weapon to grab more share in the coveted enterprise market.