Live from Cisco Networkers 2008 - day 2 part 2

Network services create new revenue stream

The Dublin company which owns and manages Holiday Inns and Crowne Plaza Hotels in Ireland has installed a voice network to offer guests cheap calls and to create a new revenue stream for the business.

Irish hotelier Tifco has installed a unified communications network at four hotels and plans to deploy it at a fifth one by June. The network allows guests to accept calls to their rooms from their mobile phones. It also allows a guest’s mobile to connect via Wi-Fi connection through the hotel’s network, which the routes the call as a fixed line call rather than a mobile one, which saves the guest money.

“When you walk into a hotel room, most people don’t even look at the phone because of the rates hotels charge. With this network in place, I can offer the customer cheaper access and create a new revenue stream for the business,” said Gerry Martin, IT manager for Tifco.

Although Gerry didn’t go into figures, this is a good example of how the network can offer new services to customers and help drive the business forward.