P&G sets down a marker on sustainability

Here’s an interesting development. Procter & Gamble’s announcement of a new “sustainability vision” is a noteworthy moment — not just for the world’s largest consumer packaged goods company, but for the world of sustainable business.


According to the GreenBiz.com blog, it “represents another yardstick of how major corporate players view their place on the sustainability landscape: being “socially responsible,” of course, but also seizing the global business opportunities that can inure to companies taking leadership roles in environmental and social well-being.”


I think what’s interesting about P&G’s announcement is that it raises the bar and encourages other organisations to also ‘not treat environmental sustainability as something separate from their base business.’


In today’s economic climate – as opposed to the outdoor climate that’s changing – organisations will tend to ‘think green but mean lean’. That’s the reality. But P&G’s sustainability vision might just get some key players – IBM, Microsoft, SAP, M&S – thinking about what their updated sustainability vision actually is – and for others, whether they actually even have one.