IT: succeeding where government fails

I wrote yesterday about business’s failure to lobby government on climate change. It would be wrong, however, to tar everyone with the same brush. The IT industry – IBM, Microsoft and Google – are all leading their own initiatives. IBM is delivering on Smart Planet; I’m looking forward to meeting up with Mary-Anne King, Microsoft’s Head of Environmental Sustainability, at Green IT Expo next month; and Google too has been involved in a number of headline-grabbing developments.

This excellent piece by Andrew Winston in the Harvard Business Review blogs about how the IT business is driving development of a $5 billion “transmission backbone” for offshore wind farms along the US East Coast.

 

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