Why Slough is where it's at for cloud

There’s no getting away from the fact that the quaint Berkshire town of Slough has an image problem, with the general perception being that it’s an ugly place with a funny smell.

That’s not us being mean, by the way. Slough was named the UK’s third ugliest town in a 2013 poll, and “why does Slough smell” is among one of the most highly searched for phrases about the town, according to Google.

But, times they are a changing, with the local council’s on-going work to re-develop the town centre continuing apace, while the roll call of tech firms that call the town home continues to grow.

One such firm is datacentre operator Equinix who has just opened its third facility in Slough, and has decided it’s high time people stopped being so mean about the place.

To emphasise this point, the firm’s UK MD Russell Poole recently made an abortive attempt to re-jig John Betjeman’s scathing poem about the town (which famously starts “Come friendly bombs and fall on Slough! It’s isn’t fit for humans now,”) by adding in references to cloud computing.

“Come friendly servers and hosters in slough, it’s entirely fit for the cloud now,” he said, before stopping to acknowledge that re-writing the works of a Poet Laureate is actually quite taxing.  Who’d have thought?