The unacceptable face of social networking sites

Branding exercises can sometimes go wrong. Witness German pharmaceuticals firm Bayer and its revolutionary cough mixture, “Heroin”; and the public outrage at Woolworth’s incomprehensible decision to market a bed range aimed at 6 year old girls under the name “Lolitta”.

So it was with mixed feelings Downtime found his picture on a colleague’s social networking account. The name? Twitpic.

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