IT career = shopping heaven: How to encourage women to enter the IT profession

According to BBC Three’s brand new series, Shopping is My Life, aired last night: “36-year-old IT consultant Nikki Moore is addicted to high-end fashion, gadgets and pampering, but despite her glamorous lifestyle she wants more out of life.” Here she is, being confronted with just some of the gorgeous stuff her high-powered career has enabled her to accumulate:

Donwtime believes that this could be the single most effective way to encourage young women to consider a career in IT consultancy. Show them just how much stuff you can buy with the proceeds…

(Just don’t let them watch the bit in the full episode where Nikki says she’s not exactly satisfied with her job, and decides to take time off to launch Girl Geek Chic instead!)

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