Chanel marks Paris Fashion Week with French datacentre region launch

Chanel confirmed a truth on Tuesday night that remains shamefully unacknowledged by much of the IT industry. That datacentres are cool and the  place to be seen.

The luxury fashion brand’s flagship Paris Fashion Week show saw models (wearing garments designed by noted designer Karl Lagerfeld) propelled down a catwalk decked out like a datacentre.

As such, the backdrop featured stacks of servers and storage units laying side-by-side in racks, knitted together (in an admittedly amateurish fashion) by networking cables to create the “Chanel Datacentre”.

The opening is a bit of coup for Chanel, as its beaten both Microsoft and Amazon Web Services (AWS) to the crunch with its datacentre opening, after both recently outlined plans to open French facilities, but not until 2017.

Lagerfeld also endeared himself no end to the IT community at the show by bigging up the important (yet often underappreciated) role server farms play in our everyday lives, securing – no doubt – a few VIP invites of his own to some of the continent’s finest datacentres in the process.

“We all depend on it,” he is reported to have told Reuters TV in a post-show interview. “Imagine your life without the telephone, and the next step will be artificial intelligence and robots.” Quite.

In the meantime, Downtime is still awaiting confirmation from Chanel’s representatives about a few of the technical aspects of its facility, and whether its datacentre will be providing colocation services to other fashion houses and if it is planning to run any workloads of its own there.

We’re also impatiently waiting on the makers of Marilyn Monroe’s favourite perfume to confirm if it is opting for a hot and cold aisle cooling set up for its datacentres, like most operators, and further details on its preferred UPS supplier for the site. But they don’t seem in much of a hurry to reply.

But, rest assured, once we hear back, Downtime readers will be the first to know.