Tech buyers are active in social media participation

Technology buyers in the B2B space show some of the most active patterns of participation in social media, according to latest research from Forrester.
Forrester research.jpgMost buyers say that their participation in social media isn’t influencing their buying decisions as yet…however, like the authors at Forrester I think this will change as the technology improves.

So if you ain’t using social media yet as a marketeer, then I guess its never too late to do so. 

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