Is business ready for the teenage revolution?

I’ve just posted a podcast interview with Don Tapscott about his new book – Wikinomics – How Mass Collaboration Changes Everything. Don believes we can learn about collaboration from how teenagers use the Web today.

Kieran O’Neill, aged 19 from Winchester, set up the HolyLemon.com website in 2003, when he was taking his GCSEs, to show friends the Flash animations he created. The site has just been sold for £630,000.

Perhaps Don is right. Maybe the next teenage recruit will revolutionise your business. But is business ready for the teenage revolution?

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