John Lewis online sales soar over Christmas period

Retail IT

John Lewis online sales soar over Christmas period

Caroline Baldwin

John Lewis has seen online sales for the five-week trading period over Christmas increase by 22.6% on last year.

Orders from accounted for 31.8% of total Christmas sales, while its click and collect orders were up by 61.8% on last year.


The retailer saw total sales online and in-store up 7.2% to £734m for the five weeks to 28 December.

Electricals and home technology sales were 10.7% up on last year. Fashion, including beauty, was 8.5% up, while home furnishings increased by 2%.

Andy Street, managing director of John Lewis, said: “This Christmas has seen trade take a different shape to previous years, with an early peak driven by black Friday and a huge surge in the final 10 days. Many of the big online shopping days and weeks occurred earlier in the period, but shops were packed in the last-minute rush on "manic Monday" [23 December] when we saw our city centre shops record peak days.”

On Christmas Day, the retailer noted changes in shopping habits, as 75% of traffic to its website came from mobile devices.

“The shift to mobile devices for online shopping has been confirmed, but the in-store sale is well and truly thriving, as shown by the record first day for clearance in our shops on 27 December. With new highs in branches, as well as for, this has been a genuine omni-channel Christmas,” said Street.

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