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Conference call service Powwownow refreshes datacentre infrastructure

Archana Venkatraman

UK-based conference call service Powwownow has refreshed its datacentre infrastructure to support its growing portfolio of voice and video conferencing services as well as for business continuity across its international operations.

Powwownow selected carrier-neutral datacentre provider TelecityGroup for its new resilient, redundant and scalable datacentre in London. Network- or carrier-neutral datacentres are operated by third parties and allow customers to switch providers and use multiple providers.

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Founded in 2004, the conference service company operates in 15 countries including the UK, major European markets, Canada and the US.

It recently launched Powwownow Engage, its real-time collaboration service that consists of HD video conferencing, phone and VoIP calls, presence, instant messaging and screen sharing – all through one single interface.

The company’s IT team realised that its increasing reliance on voice and international connectivity to meet customers’ teleconferencing expectations means it requires a robust, scalable and resilient IT infrastructure. It wanted to ensure that the company’s datacentre infrastructure had the capacity and connectivity to keep up with its fast rate of expansion.

The IT team decided to migrate its systems to a new, fully redundant IT set-up. The new infrastructure includes IT systems at Powwownow’s head office in Richmond and two datacentres in London, including one of TelecityGroup’s facilities. 

Such an infrastructure will enable the service provider to achieve greater geographical diversity in its IT infrastructure and support its business continuity planning, provide closer proximity to key BT exchanges, and access to the rich connectivity present in TelecityGroup’s carrier-neutral environment.

“As a business, we enjoyed 20% year-on-year growth in 2012, and broke the barrier of consecutive ‘million minute days’ where our users spent over a million minutes using our conference calling service in a day,” said Tim Davies, operations manager at Powwownow.

“However, at the same time this has put more pressure on our underlying IT infrastructure to sustain and support our business expansion plans – particularly as we look to push more into Europe.”

Davies and the team wanted a third-party datacentre facility that can provide the scalability and power density the business required. “We now know our growth strategy can be supported in the coming years and we know our back-end will continue to be the lynchpin of our customer proposition,” Davies said.

The enterprise working environment has changed significantly in recent years and because of the onset of flexible and easy-to-use consumer technology, employees now expect the same of enterprise working tools, according to datacentre provider TelecityGroup.

“Powwownow has capitalised on this opportunity through the provision of hassle-free conference and video calling, and this business model is reliant on being able to provide a resilient and always-available service,” said Rob Coupland, managing director for UK at TelecityGroup.

TelecityGroup’s other customers include research and consulting firm YouGov which migrated its IT from Berlin to Telecity’s datacentre in London. The move enabled YouGov to slash its hardware costs.


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