Shipments of Apple iPads have declined 14% compared with Q2 2012 according to th latest market share data from analyst Canalys.
Apple's market share dropped to 43% while Samsung, Amazon, Lenovo and Acer each grew annually by over 200%, driven by increasing demand for smallscreen tablets. Canalys estimates that 68% of tablets shipped in Q2 had a screen size smaller than 9".
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The analyst expected Apple would compete by bringing out cheaper tablet devices, as it did with the introduction of the iPad Mini. But the price of a smallscreen tablet is being driven down by low-cost Android devices.
Tim Coulling, Canalys senior analyst said the market for full-sized tablets has stalled.
“Microsoft’s inventory issues with the Surface have been well publicised. Heavily-discounted Surface RTs will fly off the shelves. Expect prices to continue to fall though, as the starting price of $350 is still too expensive to spark an HP TouchPad-style buying frenzy.”
According to Canalys Android still lags far behind iOS in the availability of fully-optimised tablet apps and tablet app downloads from the Apple App Store dwarf those from Google Play. However, the analyst expected Google to put more focus on high-quality Android apps in the Play App Store.
The analyst's Q2 2013 tablet market share data showed that over 34 million tablets shipped, a 43% year-on-year increase. Tablets now account for 31% of worldwide PC shipments.