Barclays bank is to trial touchscreen devices in branches to add to its digital credentials following the deployment of wireless in its branches.
The bank is eager to demonstrate its digital nous to customers and potential customers and will soon introduce multifunction touchscreen devices, with the capabilities of the behind-counter systems, to serve customers in branches.
Barclays has already rolled out 8,500 Apple iPads across branches to improve interaction with customers but the new devices have more functionality.
Barclays says it is reacting to customer demand and wants to prove it is up-to-date with digital services.
“We did not have a traditional business case but we had a strategic intent to demonstrate our digital credentials,” said Barnaby Davis, managing director UK branches at Barclays.
In about a month Barclays will begin the pilot. “Customers will be greeted by a member of staff with a device that can do everything that can be done behind the counter,” said Davis.
The bank has been offering customers wireless access in branches since February and recently completed the roll-out of wireless to cover all of its UK branches.
The company has already introduced its Pingit app – which enables mobile phone users to make free payments to other UK mobile users directly – and the Barclays mobile banking app.
Davis said the free wireless in branches is “another piece in the jigsaw”.
Barclays is using a white-label Wi-Fi service from BT, enabling them to brand the wireless hotspots as BarclaysFreeWifi.
Barclays also has 3,000 digital eagles across branches, to support customers and staff in using Barclays’ apps.