UK supermarket Sainsbury’s today announced it would launch its own mobile services by partnering with Vodafone.
‘Mobile by Sainsbury’s’ will be a 50/50 joint venture between the two firms, led by a management team of executives from both sides, and run as a virtual network over Vodafone’s existing infrastructure.
The retailer hopes its large customer base, footprint of stores across the UK and online presence, merged with Vodafone’s technology, will be a solid springboard for the new service, despite entering an already crowded market place.
"Our customers trust us to provide top quality products and service at fair prices, and Mobile by Sainsbury's feels like a natural extension of our brand as well as a great way to reward our customers,” said Luke Jensen, group development director at Sainsbury’s.
"We’re extremely pleased to be working with Vodafone and look forward to developing a range of mobile products and services that will take the stress out of purchasing decisions in a familiar environment, offering what’s right for them whatever their needs may be."
The service will go live this summer. We asked Vodafone which handsets and tariffs would be available at launch, but the company had not responded to our request at the time of publication.
Guy Laurence, CEO of Vodafone UK, added: “Both businesses will capitalise on their respective strengths in this venture to offer an exciting product range to customers.”