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HP gets serious about Google Apps

Cliff Saran

HP has taken a big step to boost the credibility of Google Enterprise in business by offering a package for SMEs.

HP will be offering small businesses Google Apps through a product called HP SMB IT in a Box.

HP SMB IT in a Box will provide Google’s cloud-based communication and collaboration tools on HP hardware, including PCs and printers.

HP said it would provide a management software layer to simplify customers’ IT environment and reduce their operating costs and infrastructure requirements.

Products based on Google’s Android and Chrome operating systems include the HP SlateBook x2, HP Slate7 and the HP Chromebook.

“By moving to the cloud and helping employees work the way they live, SMBs can serve their customers better—and save money in the process,” said Amit Singh, president, Google Enterprise. 

“We couldn’t be more excited to have HP join the Google Apps Reseller Program and bring their decades of experience to helping SMEs thrive in the cloud.

"We look forward to working closely with HP moving forward to help businesses make the most of technology.”

HP SMB IT in a Box will be offered through HP’s broad network of reseller partners. The initial offering is expected to be available to select resellers in the United States in July 2013 followed by broader availability worldwide by the end of 2013.

HP’s support of the Google ecosystem represents a step away from the Windows desktop environment. Udi Nachmany, senior product manager at HP said the company offers Ubuntu, Chrome and Windows in the consumer market. 

The recently launched Pavilion Chromebook is HP’s first Chrome-based device. It relies entirely on Google’s Chrome store for apps. “The Chromebook is cheap to maintain,” said Nachmany.

However, its success will depend on Chrome OS gaining credibility in business. HP's partnership with Google represents a step in the right direction to make it easier for businesses to adopt Google Enterprise and Chrome OS on the Pavilion Chromebook.


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