EE partners with Glastonbury for 4G festival

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EE partners with Glastonbury for 4G festival

Jennifer Scott

Glastonbury has signed a deal with EE to make the mobile operator its official technology and communications partner.

In its role – previously held by one half of the merged firm Orange – EE will provide a number of services for visitors to the festival, which takes place at the end of June at Worthy Farm, Somerset.

The provider will set up a dedicated 4G network for the site, expected to play host to 150,000 visitors over the weekend, and also boost 2G and 3G signals so everyone on a mobile will receive improved connectivity.

EE has also worked with festival organisers to create a mobile application to help revellers plan their days between stages, provide GPS-enabled maps, social networking opportunities and real-time updates from the festival floor.

Finally the operator will be offering free mobile phone charging at two tents on the site, regardless of which mobile network the user is on. As well as the increasingly standard USB charges and the iPhone, EE will be providing retro chargers for those with older handsets.

While in the tents, visitors will be able to connect to the 4G network over Wi-Fi – again regardless of which operator they normally use – giving them a taste of the extra speeds 4G can offer, which EE will be hoping translates to more customer sign-ups.

Spencer McHugh, brand director at EE said: “As the UK’s biggest and only superfast 4G network, we’re uniquely placed to use our technological expertise to help make the Glastonbury experience even better for those on site; from producing the feature packed official app for the festival, providing hundreds of charging points on site in our Recharge Tents, through to ensuring festival goers can upload and share all their festival photos and videos to social networking sites at superfast speeds.”

Glastonbury is set to be headlined this year by the Rolling Stones.


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