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Councils opt for Microsoft CRMs

Kathleen Hall

Huntingdonshire District Council has rolled out a Microsoft Dynamics customer relationship management (CRM) in a move it expects will save £200,000 over the next five years.

The council shares a CRM platform with Cambridgeshire County Council, which expired in December 2012. The council will replace the current CRM system over six months with the help of CRM consultancy Optevia.

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Matt Hinton, projects leader at the council said the first phase of the system was due to go live in March and incorporated self-service facilities and, mobile opportunities. “A couple of suppliers talked about cloud-based solution, but it’s still early days. For us there wasn’t a firm offering."

The move comes as the council recently invested in its core network infrastructure. “We completely virtualised our servers with VMware,” said Hinton.

Epsom and Ewell Borough Council also recently deployed a Microsoft Dynamics CRM.

The CRM solution will replace the council’s 11-year-old legacy Siebel system. The system costs around £150,000, with licence costs coming to £200,000 over five years. But Mark Lumley, head of IT at Epsom Council, said the CRM system would play a significant role in cutting IT costs by £200,000 – as it will make employees more efficient and reduce support costs.

Lumley said the council also looked at moving to the cloud, but the Microsoft CRM fitted with its existing corporate platforms.


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