Vodafone today revealed its latest management strategy in Europe and has brought in a top telecoms CEO from the US.
Mobile operator Vodafone has split its European operations into two divisions – Central and Northern Europe as one and Southern Europe as the other – and recruited two managers to oversee each region.
The appointment for the head of Southern Europe was made internally, with the role given to Vodafone Italy CEO Paolo Bertoluzzo.
And just 24 hours after resigning his post as CEO of Deutsche Telekom offshoot T-Mobile US, Philipp Humm was named as Vodafone's head of Central and Northern Europe.
The Financial Times reported Philipp Humm's resignation came as a surprise to many at T-Mobile, after the paper saw an e-mail sent out to staff by the CEO of parent company Deutsche Telekom, René Obermann.
“The reason that Philipp has vacated his position at such short notice has to do with his new employer,” Obermann wrote.
“To my surprise, he informed me a few days ago that he would be joining a competitor.”
However, reports claim Humm had been looking for a new job back on European soil since the failed merger of T-Mobile US and AT&T in 2011.
Philipp Humm has a strong CV in the telecoms sector, having been a member of the Executive Committee of T-Mobile International, CEO and chief sales officer for T-Mobile Germany and a former managing director for Amazon Germany and France.
He will now be responsible for some of Vodafone’s strongest markets, including the UK, Ireland, Germany, the Netherlands, Turkey, Hungary, the Czech Republic and Romania.
Paolo Bertoluzzo will be faced with the more struggling economies, looking after Italy, Spain, Portugal, Greece, Albania and Malta.
“Our new regional structure will underpin our strategy focused on meeting our customers’ long-term needs” said Vittorio Colao CEO of the Vodafone Group.
“Paolo and Philipp will be strong additions to the Vodafone Group Executive Committee.”