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Cloud based IT perfect fit for events business Melville

Karl Flinders

Exhibition and events service provider Melville is moving its systems into the cloud to take advantage of the on demand cloud computing.

The company chose cloud computing supplier Star to move its internal and customer facing services to the cloud.

Melville provides exhibition and event organisers with all the services they require. These range from designing and building stands to hosting registration websites.

Due to the nature of the company’s business, with seasonal events and exhibitions, the company experienced peaks and troughs in demand for computing resources. Glenn Batty, CIO at Melville, said the company decided to put its e-commerce portals in the cloud to cope with fluctuating demand.

These portals provide online self-service tools to Melville’s customers, the events and exhibitions organisers, as well as visitors to events.  Events organisers can use portals to choose services, such as exhibition design, while visitors can register for events using portals.

Prior to the move Melville’s 15 IT staff supported the portals in-house.

“The main problem for us is the peaks and troughs. Our business is seasonal and very sporadic in the build –up to shows,” said Batty.

He said for example when an organiser sends out an email with the registration on it there will be a huge peak in use of portals. “We cannot afford any downtime at this time.”

Batty said the advantages of the cloud based portals will make it easier for the company to expand and provide a service globally.

Star was chosen for its good reputation, said Batty. “It is part of the UK Cloud Alliance.”


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