IBM has unveiled software and services to provide social media analytics. The company announced cloud services and a social networking platform, IBM Connections.
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The software incorporates analytics capabilities and real-time data monitoring. IBM said the software could be deployed to help marketing professionals to gain real-time access to data that highlights patterns and consumer sentiment related to marketing trends and services allowing them to adjust campaigns on the fly.
“With one simple click, professionals can react to this insight by automatically creating a social network bringing together experts across geographical and market intelligence, and swiftly respond to these insights,” IBM claimed.
According to IBM, social media analytics enables businesses to gain deeper insights into customer and market trends and employees' sentiment. Businesses can uncover critical patterns to not only react swiftly to market shifts, but predict the effect of future actions, IBM said.
Early adopters include Colgate-Palmolive, 3M, and the Dutch Tax Office, which are using IBM's social software and collaboration services on premise, in the cloud and via mobile devices.
Alistair Rennie, general manager, Social Business, IBM, said: "A successful social business can break down barriers to collaboration and put social networking in the context of everyday work, from the device or delivery vehicle of your choice, to improve productivity and speed decision-making."