Colomer Group improves sales efficiency with Accenture and SAP


Colomer Group improves sales efficiency with Accenture and SAP

Warwick Ashford

The Colomer Group, a Barcelona-based hair and beauty products firm, has increased the speed of processing sales and optimised staff work schedules with a salesforce automation tool based on technology jointly developed by Accenture and SAP.

The sales tool is a result of the strategic relationship announced in May when Accenture and SAP said they would be working together to develop, manage and deploy new enterprise mobility offerings using the Sybase Unwired Platform.

Mobility offerings stemming from this cooperation are now available and being implemented around the globe, Accenture announced at the Sapphire Now SAP customer and partner event in Madrid.The tool developed for Colomer is designed to run on a tablet computer and enables sales staff to display some items in the product catalogue in video format.

The tool also completes order forms, which are sent electronically to The Colomer Group's systems running SAP applications, improving speed and efficiency of the sales and work scheduling processes.

"It's a fantastic tool for our highly mobile sales team," said Miguel Angel Tirado, sales and distribution and CRM manager at Colomer.

"It optimises business management with our customers, presents our company and our brands in a crisp, eye-catching format, and harmonises the selling methodology of our salesforce," he said.

Mobility managed services allow large companies to integrate mobile devices such as tablets and smartphones with existing SAP applications as a service, said Mark Willford, global managing director of SAP business at Accenture.

This enables information access and business transactions from outside the enterprise to be executed with little complexity, minimal set-up time and minimal infrastructure requirements, he said.

In addition to the mobile apps available now from SAP, the company estimates that 80% of future mobile application development in support of SAP systems will come from partners, all built on the Sybase Unwired Platform.

"Working hand in hand, SAP and our partners provide customers with an expanded variety of mobile apps to help them mobilise line-of-business and industry processes, thus addressing their most critical business needs and staying ahead of the competition," said Raj Nathan, executive vice-president, Sybase, and corporate officer and head of mobile applications, SAP.

More than 100 mobile apps, the majority of which are partner-built, will be showcased at Sapphire Now in Madrid on 9 and 10 November.


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