Everton Football Club has signed a deal with InfoMedia Services to launch an official mobile Wap site and accompanying website to increase sales.
InfoMedia, a mobile content and services company, will build and manage mobile services for the FA Premier League club.
The Wap portal mobile site, which will go live on Thursday 19 June, offers the latest news, ticket information, match previews and post-match reaction.
InfoMedia will distribute the content via UK network operators including T-Mobile, Orange and Tesco mobile, with the service being available off-portal or by texting "Everton" to 6178.
Downloadable and paid-for content will include official terrace chants from Everton's ground Goodison Park, 3D animated players, goal clips and match imagery.
Match highlights will be available from FA Premier League and Uefa Cup games, along with classic archive matches and interviews with the manager and players.
Mark Rowan, head of media and communications at Everton Football Club, said, "The club is keen to embrace new technologies and fully believes it has a big future in the mobile market."