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Oracle has announced plans to acquire software-as-a-service (SaaS) provider RightNow Technologies for $1.5bn.
RightNow has almost 2,000 users across the world using its cloud-based customer experience suite software, RightNow CX, for customer relationship management (CRM) across the web, social networks and contact centres.
Oracle said the two companies will enable a superior customer experience at every contact and across every channel.
Thomas Kurian, executive vice-president at Oracle Development, added that Oracle is moving aggressively to build a portfolio of cloud services, including sales force automation (SFA), human resources, talent management, social networking, databases and Java as part of the Oracle public cloud.
"RightNow's leading customer service cloud is a very important addition to Oracle's public cloud," said Kurian.
Greg Gianforte, CEO at RightNow, added: "RightNow's products add leading customer experience capabilities that help empower companies to interact with and provide a consistent experience to customers across channels."
The move follows the public spat between Oracle CEO Larry Ellison and Salesforce.com's Marc Benioff during Oracle OpenWorld earlier in October.
RightNow's board of directors has already approved the deal. The transaction is expected to close by the end of the year or early 2012.
Oracle announced plans to buy provider of unstructured data management, Endeca Technologies, on 18th October 2011. The deal is expected to close at the end of 2011.
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