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Apple grants the world a glimpse of farewell service for co-founder Steve Jobs

Warwick Ashford

Warwick AshfordWarwick Ashford is chief reporter at Computer Weekly. He joined the CW team in June 2007 and is focused on IT security, business continuity, IT law and issues relating to regulation, compliance and governance. Before joining CW, he spent four years working in various roles including technology editor for ITWeb, an IT news publisher based in Johannesburg, South Africa. In addition to news and feature writing for ITWeb’s print publications, he was involved in liaising with sponsors of specialist news areas on the ITWeb site and developing new sponsorship opportunities. He came to IT journalism after three years as a course developer and technical writer for an IT training organisation and eight years working in radio news as a writer and presenter at the South African Broadcasting Corporation (SABC).

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Apple lifted the shutters on a private memorial service for co-founder Steve Jobs at its headquarters in Cupertino last week.

At the weekend, Apple posted a link on its website to a video of the service that was closed to the public and the media.

Apple has not held any public services for Steve Jobs, who died at age 56 on 5 October, 8 years after being diagnosed with pancreatic cancer.

The video shows several Apple executives and board members talking about Jobs and the impact he had on the world of technology, led by chief executive Tim Cook.

Cook, who took over from Jobs when he stepped down in August, said some of the last advice Jobs gave him was to never ask what he would do, but to just do what is right.

Jobs did not want Apple to experience the same paralysis as The Walt Disney Company after the death of is founder, said Cook.

Other speakers include former Apple executive and current board member Bill Campbell; former US vice-president and current Apple board member Al Gore; and Apple's head of industrial design, Jonathan Ive.

The Apple service followed a memorial at Stanford University on 16 October for friends and family. It was attended by Oracle chief Larry Ellison, Microsoft's Bill Gates and politicians including former US president Bill Clinton.

Also this weekend, Jobs's authorised biography by Walter Isaacson was released through Amazon's Kindle ebook platform and Apple's iBookstore.

An early review of the book by The New York Times described it as "an encyclopedic survey of all that Mr Jobs accomplished, replete with the passion and excitement that it deserves".


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