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Domino’s Pizza enhances IT systems and delivers £1m online sales in a day

Recent improvements to IT systems at Domino's Pizza, designed to make web and mobile customer ordering processes easier, have led to the firm achieving £1m of online sales in a single day for the first time.

Angelica Mari is Computer Weekly's CW500 editor.

angelica.mari@rbi.co.uk 

Recent improvements to IT systems at Domino's Pizza, designed to make web and mobile customer ordering processes easier, have led to the firm achieving £1m of online sales in a single day for the first time.

The company reached its record day of sales on Saturday 8 October through its various online platforms. Some 13% of the sales for that day were taken from customers using mobile phone applications.

"Using the information superhighway really is a popular way for customers to get their favourite food delivered," said Domino's chief executive Chris Moore.

The company now offers iPad and Android mobile apps, as well as an online tracking tool that allows customers to monitor the progress of an order.

Domino's has introduced several IT changes recently to make the online and mobile improvements possible, according IT director Colin Rees.

"Over the past few months, we've made a number of changes to help bolster our systems and make the ordering process for our customers even easier," Rees told Computer Weekly.

"This includes activities such as the roll-out of a new electronic point-of-sale system in stores, the introduction of new Android and iPad ordering apps, and a whole host of changes to our website," he said.

Rees said there will be a continued focus on client-facing work, as well as maintaining back-end system stability to support the company's fast expansion.

"The pace of change on our website will continue to accelerate with a real focus on improving the customer ordering experience. We are also investing more in the stability and reliability of our website as we transition our hosting to Rackspace," he said.

 


 

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