SAP plans to tap into three global trends in the coming year across its offerings for ERP, mobile, in-memory computing and cloud services and software, says Jim Hagemann Snabe, co-chief executive of SAP.
"We believe that the mobile device is the new desktop; whether that is a smartphone or a tablet is irrelevant, what's important is the idea that people are always connected, always available," he said.
Businesses are increasingly facing the challenge of big data, says Snabe. They need to be able to analyse extreme amounts of data rapidly to make predictions of the future and react faster.
SAP also anticipates that the benchmark for business software will be consumer software from companies like Apple, Google and Facebook.
These are the trends SAP is trying to bring into its software in all four categories: enterprise resource planning (ERP), mobile, in-memory computing and cloud.
"I believe we have the most solid and fastest-innovating ERP in the market today, and we will bring all of these elements into that in quarterly release cycles," said Snabe.
SAP's efforts in mobile will enable the company to address the increasing role of the mobile device as the desktop; in-memory computing will enable analysis of extreme amounts of data; and in cloud services will simplify consumption of advanced software, he says.
"These are the areas you will see us innovate rapidly," said Snabe. "I feel very good about our opportunity to reach our 2015 ambition to become a €20bn company."