PC sales in Europe continue steep decline


PC sales in Europe continue steep decline

Kathleen Hall

PC sales in Western Europe continued to fall in the second quarter of this year dropping 19% to 12.7 million units, according to Gartner - with UK sales down 15%.

The mobile PC market was hit hardest with a 20.4% fall, as mini-notebook shipments decreased 53%. Desktop PCs declined 15.4% year-on-year.

The figures follow a 17.8% fall in PC sales for the first quarter of 2011, according to the research company.

Meike Escherich, principal analyst at Gartner, said: "The much anticipated uptake in the professional segment, in the wake of migration to Windows 7, was subdued by the negative economic outlook."

PC shipments in the professional segment declined 9% in the second quarter of 2011. The biggest fall continued to come from the consumer segment which decreased 27% year-on-year.

Sales of PCs in the UK dropped by 15% compared to the same period in 2010, totalling 2.5 million units. The professional market in the UK remained weak with a decline of 13.5% in the second quarter of 2011.

Acer saw its sales fall by nearly half in the UK, but overall PC demand remains weak due to consumers holding back on PC spending to purchase other devices, says Isabelle Durand, principal analyst at Gartner.

A report from research company Canalys predicted that for every 10 tablets sold this year, five netbook or notebook sales will be lost in the enterprise market. The research firm said tablet sales would grow over 5,000% year-on-year in 2011.

HP overtook Acer as the number one PC seller in Western Europe in the second quarter, increasing its market share by 3.5% to 25% in the second quarter, compared to the same period in 2010.

Vendor PC sales in Western Europe:

Vendor   2Q11 Shipments ('000s)   2Q11 Market Share  2Q10 Shipments ('000s)  2Q10 Market Share
 HP  3,171  25.1%  3,376  21.6%
 Acer  2,046  16.2%  3,696  23.7%
 Dell  1,371  10.8%  1,571  10.1%
 Asus  1,021  8.1%  1,324  8.5%
 Apple  879  7.0%  875  5.6%
 Others  4,161 32.8%   4,751  30.5%
Total 12,649 100% 15,593 100%

Source: Gartner (August 2011)

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