Tesco, has deployed the Kenshoo digital marketing platform to support its digital marketing strategy across retail promotions and e-commerce initiatives.
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Kenshoo, a seven year old company backed by Sequoia Capital and Arts Alliance, is used by several large retailers and and agency networks. Customers include Barnes & Noble, Facebook, Havas Digital, Hitwise, John Lewis, Sears, Travelocity and Walgreens,
"The Kenshoo Editor has made a big impact for our SEM teams, saving us an enormous amount of time, especially with bulk editing and copying elements," said Paul Wilkins, marketing manager at Tesco. "The hours we save each day using Kenshoo Editor translate to more time spent on developing strategy and planning new tests."
The retailer is using a feature of Kenshoo called Flexible Dimensions to associate SEM elements such as ad groups, keywords, and copy with specific brands or products to measure performance and identify areas of opportunity. Kenshoo RealTime Campaigns function is being used to synchronise SEM campaigns with actual inventory availability and dynamic merchandising. This is designed to make advertising more targeted.