Blackberry will cling to smartphone top spot for next five years


Blackberry will cling to smartphone top spot for next five years

Jenny Williams

Blackberry smartphones will maintain top position for business customers despite rival operating system (OS) platforms clawing back market share from Blackberry maker Research in Motion (RIM) over the next five years, according to a report.

The study, by ABI Research, found that RIM will lose market share by 2015. The research firm expects RIM's Blackberry to maintain 26% of the mobile operating system world market by 2015, matched by Google's Android OS with 26%. Nokia's Symbian OS will take 16%, Microsoft Windows OS 11% and Apple iOS 14%.

ABI Research enterprise practice director Dan Shey said, "With the iPhone and now Android, business customers simply have more choices. While each region will have a different set of competitive dynamics, within a few years, regional installed base market shares of 50% and above will be a thing of the past."

The research firm predicts global smartphone shipments to mobile business customers will grow at a compound annual growth rate of 15%.

In Western Europe, Android's share will grow the most as Microsoft's Windows Phone share slips, said Shey. Blackberry will maintain its leadership, but Apple and Android will gain a solid presence in North America.

"Security, applications and device management capabilities will be key determinants of success for each platform - but not necessarily in that order," added Shey.

Smartphone sales grew 96% to account for 19.3% of overall mobile phone sales in the third quarter of 2010, according to the latest mobile market share figures from analyst Gartner, with Symbian currently the leader, although iPhone and Android are catching up fast.

Related Topics: Mobile hardware, VIEW ALL TOPICS

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