Laura Ashley’s online sales jump 63%


Laura Ashley’s online sales jump 63%

Rebecca Thomson

Laura Ashley's e-commerce channel is now an established sales channel for the company, seeing 63% growth in sales year on year.

E-commerce and mail order now represent 15% of total UK sales for the retailer, and the company says the web's growth "more than compensates" for an ongoing decline in mail order sales. The web also enables the company to sell in Germany, Switzerland, Italy and Australia.

Half year results showed profits before tax were £5.1m in the 26 weeks to 31 July, compared with £100,000 in the same period last year.

The company said its improved sales were primarily down to e-commerce and UK store sales, and added the different channels now work in a "highly complimentary way" to drive sales.

Chairman Tan Sri Dr K P Khoo said, "Our e-commerce and international channels have continued to grow and become increasingly important to our multi-channel strategy."

Internet sales are continuing to boost retailer's balance sheets, with a dwindling number yet to enter online retail. H&M and Gap are two of the latest big names to launch transaction websites.

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