Car rental firm Hertz Europe is securing its online payments by linking its website to anti-fraud systems from Visa and Mastercard.
Hertz, which operates in 145 countries, has subscribed to a service from electronic payments specialist Cybersource.
The Payer Authentication Service service gives Hertz access to Visa's Verified by Visa and Mastercard's Securecode verification systems.
Hertz can use the service without having to integrate the technology into its own website or gain accreditation from the credit card companies.
"The service is flexible enough to integrate fully with our existing e-commerce systems," said Lesley Lindberg, vice-president, marketing at Hertz.
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Hertz will be charged every time it uses the system.
Tim Sparrow, head of client and technical services at Cybersource, said Hertz was using the service across Europe, but could use it worldwide if required.
Gareth Lodge, analyst at Towergroup, said the Payment Card Industry Data Security Standard would drive more firms to adopt this type of security.
Other Cybersource users include Trainline, BA and Royal Mail.