Datacentre cooling and power specialist APC has declared war on waste power consumption and is calling for electrical contractors to join forces with resellers to promote the take-up of efficient IT.
The company, a division of global giant Schneider Electric, is on a recruitment drive for more channel partners and has outlined its "Ecostructure" concept for more intelligent and efficient buildings, IT datacentre and infrastructures and power consumption.
In the battle to slow down the production of carbon emissions, the Ecostructure concept looks at how power is consumed "from plant to plug", and sets out a clear path of products and best practices for building and datacentre design, all aimed to help resellers improve the efficiency for end users.
And in a smart move to make the science behind IT efficiency more standardised and pervasive for IT managers, APC has also announced it is working closely with IBM to give its Tivoli network management interface the ability to report power consumption and efficient IT metrics in the 8,000 installed base of large datacentre installations.
Speaking on World Environment day last week (5 June), president and CEO of APC, Laurent Vernerey, exclusively told Computer Weekly sister publication MicroScope, "We see some interesting things happening in the market for hybrid resellers in the electrical contractor channel and IT reseller channel.
"To answer the needs [of the energy management challenge] we really need a new breed and we will continue to foster this."
"Partners are the key to our success. Our capitalised programme is to make sure that our reseller base continues to get the training from us. We believe our reseller base is as strong as it because we provide them with tools to capture value at the end user level," said Vernerey.
APC, has delivered a suite of online tools such as power consumption calculators and a carbon calculator to give IT managers, CEOs and end users some metrics and parameters to understand what their current consumption is and where potential savings can be made.
Andy Lawrence, research director, Eco-Efficient IT, at analyst house The 451 Group, said, "When you go inside companies, the awareness of the decisions companies make about carbon emissions is low.
"There needs to be better awareness in the IT, construction and energy industries of energy costs that feeds its way back up to the CEO. This awareness of the energy implications does not have to be perfect; it just has to be there," he said.