TechTarget

Microsoft plans new mobile strategy

Microsoft is reportedly planning a series of new programs and services for mobile phones.

Microsoft is reportedly planning a series of new programs and services for mobile phones.

The offerings will include an online marketplace for distributing software to mobiles that run Microsoft's Windows Mobile operating system. The move is seen as a way of increasing the OS' smartphone marketshare.

Apple introduced its iPhone App Store last year, and BlackBerry maker RIM has just launched an online apps store for developers.

The difference with Microsoft is that it does not make smartphones, and relies on turning a buck purely through software.

Redmond is also said to be planning a new version of its mobile operating system, in the form of Windows Mobile version 6.5.

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