Oracle smells good to Marrionaud

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Oracle smells good to Marrionaud

Ian Grant

Marionnaud, Europe's largest perfumery and cosmetics retail chain, has changed how it manages its supply chain and reports financial details following the implementation of Oracle Retail merchandising applications.

Marionnaud, an existing Oracle E-Business Suite user, aims to improve inventory management and boost financial performance in the highly competitive French market.

The Oracle Retail implementation provided the French retailer with greater visibility to data that connects the supply chain, stores and the back office. This led to a re-structuring of processes that affect inventory, financial management and reporting to promote more accurate decision-making across the business.

The implementation, which took a year, covers merchandising, stock allocation, invoice matching and data warehouse applications. It replaced outdated and inflexible legacy systems, the firm said in a statement.

The new systems will help Marionnaud to refine and optimise merchandising, planning and supply chain processes. The retail will also benefit from better invoice matching, more accurate allocation of products between warehouses and stores and enhanced inventory management.

Oracle has a strategic relationship with Marionnaud's parent company, the AS Watson Group. The group operates more than 8,000 retail stores that sell health & beauty, luxury perfumeries & cosmetics to food, electronics, fine wine and airport retail arms. AS Watson is part of Hutchinson Whampoa, the £32bn Hong Kong conglomerate. Oracle Retail will improve communication between the retailer and its parent company, it said.


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