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Ann Summers gives website users greater satisfaction

Antony Savvas

Ann Summers has appointed Coremetrics to deliver greater satisfaction to its website users.

Ann Summers, a leading UK retailer of lingerie and adult toys, has brought in Coremetrics to deliver online analytics to help the company acquire, convert and retain online customers and increase user satisfaction.

The technology will give Ann Summers a better understanding of how customers and visitors are using its site.

Having launched a new website in 2008, the online aspect of the business has become a major priority for Ann Summers.

The company needed a more detailed understanding of how browsers on the new site became regular visitors, and then became buyers and repeat buyers.

Richard Sheppard, general manager of Coremetrics EMEA, said, "Ann Summers appreciates that to get the most out of a website, it is important to understand what is going on at any given time so that you can respond to user trends accordingly.

"Coremetrics delivers this information in real-time so Ann Summers can make immediate adjustments to the website and marketing campaigns to ensure maximum benefit."


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