Printer and copier market slows says Gartner

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Printer and copier market slows says Gartner

Antony Savvas

The printer and copier market in Europe is slowing, according to analyst Gartner.

The combined printer, copier and multifunctional product (MFP) market in Europe, Middle East and Africa (EMEA) totalled 23.8m shipped units in the first half of 2008, an increase of 2.2% said Gartner.

"The results for the first half of 2008 showed single-digit growth across the print markets in EMEA, with second quarter results showing signs of an economic slowdown, which could continue into the rest of the year," said Tosh Prabhakar, an analyst at Gartner.

Gartner said economic uncertainty had led to caution among consumers and businesses. Sales of consumer and office print devices were down 6% year-on-year in the first half of 2008.

Overall growth was bolstered by double-digit growth in central Eastern Europe, the Middle East and Africa. Central Eastern Europe recorded 14.9% year-on-year growth, while Middle East and Africa saw an increase of 14.1% year-on-year.

Although Hewlett Packard maintained the number one position in the overall EMEA printer, copier and MFP market, Samsung Electronics recorded the highest year-on-year market growth with a 24.4% increase.

Lexmark continued to lose market share and was no longer ranked in the top five.

Samsung's product portfolio and success in Eastern Europe and the emerging markets across EMEA helped the company maintain the number two position in the page market, said Gartner.

Lexmark's performance remained poor during the first half of 2008 as it continued to focus on the more profitable high-end workgroup space.

"In the past 12-18 months, Lexmark has been through a lot of re-structuring and consolidation, which had an impact on the company's performance," said Prabhakar.

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