Businesses are taking green IT seriously, but IT departments are doing little to measure the effectiveness of their environmental strategies.
In the Green IT UK Corporate Census 2008 study of 171 senior IT managers, 55% of IT managers rated going green as important or vital to their company.
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However, the joint study from the Bathwick Group and the Corporate IT Forum (TIF) found that only a quarter (26%) of IT managers were actually measuring the effectiveness of their green IT initiatives.
David Roberts, chief executive of the Corporate IT Forum, said, "All organisations are aware of the need to contribute to green IT. Most organisations have initiatives under way but there is a huge amount of work to do".
The study showed that IT managers were unclear how they would make measurements on the effectiveness of their green IT strategies. "Measuring green IT is not developed at all. There are not any standards for measuring," Roberts said.
Almost 60% of IT managers said finding a business case for going green was also a big challenge. About half of IT managers surveyed had ongoing budgetary constraints, which impacted their green IT strategy.
Most (70%) IT managers in the survey have educated users or are piloting educational sessions with end-users to encourage them to switch off PCs and recycle paper in a bid to become more green.
Just under 80% of IT managers are deploying, piloting or assessing the use of virtualisation technology to support their green IT strategy.
The British Computer Society has added a Green IT category to its industry awards, in recognition of the work IT departments and the industry have undertaken to reduce their environmental impact.