Xerox has launched a carbon footprint meter that can tell companies how environmental efficient their offices are.
According to Xerox, its sustainability calculator tracks the energy use, waste and greenhouse gas emissions of document technology - printers, photocopiers and multifunction devices. The data generated can help managers reduce their offices' environmental footprint.
Xerox also said the proprietary software tool would help customers identify ways to save money.
John Kelly, president of Xerox Global Services North America, said, "People who are environmentally conscious at home are starting to bring this awareness to work, but in many cases they didn't know where to start."
Kelly promised that the sustainability calculator would be "an effective environmental assessment tool".
Xerox denied the initiative was a marketing stunt and pointed out that the sustainability calculator tracked technology from other printers, copier and MFP makers besides its own.
High-definition video supplier Iocom has also launched a green initiative. Its AIM FM service tells clients how many tonnes of carbon dioxide they have saved in forgone plane and car trips by holding an online meeting.